Run your one-truck business like it has a hundred trucks.
Everything the $500/mo platforms charge for — AI website, autopay billing, business texting, AI quoting — starting at $19/mo. No add-ons, no per-user fees, no contract.
Ruunly gives service businesses an AI-built website, automatic recurring billing, and a customer portal. Three plans: Starter at $19/mo, Pro at $59/mo, Growth at $129/mo. Pay monthly or annually. No long-term lock-in.
Rule of thumb: under 25 recurring customers and just getting started → Starter. Growing past that → Pro adds texting, campaigns, and a custom domain.
Starter
Solo operator, one crew, just getting started. $19 is one lawn.
- AI-built website + client portal
- Website widgets: price calculator, quote forms, FAQ, reviews + more
- Memberships, one-time invoices, class packs, drop-ins
- Job scheduling + On-My-Way arrival link with live ETA
- Estimates with deposit holds
- Online payments + autopay (Stripe Connect)
- Email support
- 25 clients
- AI included monthly — about 13 photo quotes' worth
Pro
You have recurring customers. This is built to keep them paying automatically.
- Everything in Starter, plus:
- Custom domain + visual website editor
- Sign-up & deposit widgets that take payment on the page
- Email + SMS campaigns, reviews, blog + AI content
- Weather alerts auto-reschedule rain days
- Show your best reviews on your website
- Customer LTV + churn dashboards
- Chat widget
- Priority email support
- 100 clients
- AI included monthly — about 26 photo quotes' worth
Growth
For teams with multiple trucks and crew leads.
- Everything in Pro, plus:
- Loyalty points + automatic earning + portal redemption
- Customer Health: see who’s about to churn, and why
- Referral program
- Crew time clock + GPS breadcrumbs + timesheets
- Priority founder support
- Unlimited clients
- AI included monthly — about 100 photo quotes' worth
What's included in each plan
All the AI. None of the add-on fees.
AI is part of your plan — not a metered add-on you pay per conversation. Each feature shows which plan includes it.
| Feature | Starter | Pro | Growth |
|---|---|---|---|
| Included in every plan | |||
| AI-Generated Website | |||
| Included Monthly AI (photo quotes, replies, content) | ≈13 photo quotes | ≈26 photo quotes | ≈100 photo quotes |
| Online Billing & Payments | |||
| Client Portal | |||
| Member Check-In Kiosk (PIN) | |||
| Membership Storefront (customers subscribe online) | |||
| Estimates (good/better/best, e-sign + deposit) | |||
| Online Booking — exact slot, arrival window, or request | |||
| Prepaid Packs & Class-Pack Balances | |||
| On-My-Way Live ETA | |||
| Daily Office Brief (morning summary) | |||
| Mobile-Responsive Site | |||
| Custom Intake Forms | |||
| Booking Widget (Embed on Any Site) | |||
| Expense Tracking + Receipt Capture | |||
| Credit Memos & Overdue Reminders | |||
| Data Export (No Lock-In) | |||
| Email Support | |||
| Website & booking | |||
| Custom Domain | |||
| Visual Website Editor | |||
| Blog + AI Content | |||
| Before/After Photo Gallery | |||
| Request a Photo by Link | 10/mo | Unlimited | Unlimited |
| Calendar Sync | |||
| Out-of-Area Waitlist Demand Panel | |||
| Get paid | |||
| Staged / Milestone Invoicing | |||
| US Sales Tax Collection & Reports | |||
| QuickBooks Sync | |||
| Automatic Bank-Feed Payment Matching | |||
| Outgoing Webhooks (Zapier-Ready) | |||
| Ruunly Platform Fee | 2.5% | 1.5% (capped $118/mo) | 0.75% (capped $258/mo) |
| Texting & marketing | |||
| Email Campaigns | |||
| SMS Campaigns | |||
| Missed-Call Text-Back | |||
| Review Requests | |||
| Review QR Codes | |||
| Reviews on Website | |||
| Review Response Templates | |||
| Google Business Profile Setup (coming soon) | |||
| Google Review Auto-Sync (coming soon) | |||
| Seasonal Content Calendar | |||
| Weather Alerts | |||
| Referral Program | |||
| Customer Loyalty Points | |||
| Directory Listings Checklist | |||
| AI that does the work | |||
| AI Content Updates (in your brand voice) | |||
| AI Revenue Forecast | |||
| AI Review Insights | |||
| AI Proposal Builder (photos → priced estimate) | |||
| AI SMS Booking Agent (books leads by text) | |||
| AI Post-Job Report Card | |||
| Crew & operations | |||
| Crew time clock + GPS breadcrumbs + timesheets | |||
| Optimized Stop Order | |||
| Limits & support | |||
| Recurring Clients | 25 | 100 | Unlimited |
| Team Members | 1 | 3 | Unlimited |
See where every dollar goes
Drag to any monthly billing volume. The big number is what goes to Ruunly — your plan plus platform fee. Card processing is shown separately because it goes to Stripe, at the same published rate you'd pay on any platform.
What you'd pay Ruunly at $3,000/month collected online
≈ 30 customers paying $100/mo (at $100/mo per customer)
- Ruunly plan
- $19
- Platform fee (2.50%)
- $75
- Ruunly plan
- $59
- Platform fee (1.50%, cap $118)
- $45
- Ruunly plan
- $129
- Platform fee (0.75%, cap $258)
- $23
Plus card processing — paid to Stripe, not Ruunly
Stripe charges 2.9% + $0.30 per card transaction (≈ $96 at this volume) at its published rate — Ruunly doesn't take a cut of processing. You'd pay card processing on any platform; Jobber Payments charges the same 2.9% + $0.30.
Two ways to get paid — the platform fee only applies to money Ruunly collects for you
Ruunly collects for you → autopay, retries, receipts — platform fee applies.
You collect it yourself → cash, check, your own Square — no platform fee.
Estimates assume each customer pays ~$100 once a month.
The math the other guys don't put on one page.
A realistic Jobber solo bill: $49 Core + $29 email marketing + $39 reviews = $117/mo — before processing fees. AI receptionist? +$29/mo metered, then $0.79/conversation. Extra crew member? +$29/user/mo.
Ruunly Pro: $59/mo with all of that included. No per-user fees.
See the full Jobber breakdown with sources → · Prices verified July 5, 2026.
Pricing questions
Is AI extra?
No. AI features are included in your plan — there is no separate AI add-on fee. Every plan includes a monthly AI allowance: about 13 photo quotes' worth on Starter, 26 on Pro, and 100 on Growth (you can top up anytime if you need more). Some features like estimate descriptions and campaign copy are on Pro or Growth, but nothing is sold as an add-on. See all AI features at ruunly.com/ai.
Do I need a credit card to start?
It depends on the plan. Starter starts free with no card for 14 days. Pro and Growth need a card and start billing the day you sign up.
What do I pay after the trial?
Pick Starter, Pro, or Growth and add a payment method. If you don't choose a plan, your account pauses and your data stays safe for 30 days.
Are Stripe fees included?
No. Stripe processing (2.9% + $0.30 per card transaction, 0.8% capped at $5 for ACH) is separate and goes directly to Stripe — Ruunly doesn't take a cut of it. Card processing exists on every platform: Jobber Payments charges the same 2.9% + $0.30. The calculator on this page shows what you'd pay Ruunly and the Stripe estimate side by side so you see the full picture.
What is the Ruunly platform fee?
It's Ruunly's fee on online payments you collect through the platform. Starter is 2.5% (no cap). Pro is 1.5% capped at $118/mo. Growth is 0.75% capped at $258/mo. We only charge when you collect money — if you never collect a payment, you never pay more than your plan fee. It only applies to payments collected through Ruunly online billing: payments you record as cash or check, or sync from your own Square account, carry no platform fee. Stripe's 2.9% + $0.30 processing is separate and goes directly to Stripe.
What counts as a recurring client?
A customer with an active plan or subscription in Ruunly. Starter supports up to 25, Pro up to 100, Growth is unlimited.
Can I change plans later?
Yes — upgrade or downgrade anytime. Plan changes take effect immediately, and any difference is prorated to your next invoice (a downgrade applies a prorated credit).
Can I cancel and export my data?
Yes. Cancel anytime from your account settings — no call required, no "talk to your account manager" runaround. Export your customers, invoices, tax reports, timesheets, and lead history anytime, even after you cancel — your data is yours.
Can I use my own domain?
Yes, on Pro and Growth. Starter uses a hosted Ruunly subdomain. You can upgrade to add your custom domain at any time.
Can I switch from Jobber or Housecall Pro?
Yes. Export your customers as a CSV from either platform, import them into Ruunly in minutes, and your new website is live the same day. Your billing history stays with your old provider, but new charges start on Ruunly right away — no gap in service.
I already have a website — do I have to use yours?
No. The booking widget (and Ruunly's other widgets — price calculator, quote forms, reviews) embed on any site with a snippet of code, so you can keep your existing website and domain pointing wherever you want. Ruunly's AI-built site is there if you want it, but it's never required.
Do you charge per user?
No. Never. Every plan's seats are flat: 1 on Starter, 3 on Pro, unlimited on Growth — and the price doesn't change if you add a helper within that limit. Compare that to Jobber, which charges $29/mo per extra user on every tier.
How long does setup take?
Under an hour for most owners. Answer a few questions about your business and AI builds your site, service plans, and booking form. The rest of the time is Stripe onboarding for billing — a standard form Stripe walks you through.
What happens when I outgrow 25 clients on Starter?
Upgrade to Pro in one click from Settings. The change is prorated and takes effect immediately — no waiting for a renewal date, no support ticket required.
Try Starter free for 14 days. No card. No catch.
Most owners pick Pro — $29 your first month, then $59/mo. Rather start smaller? Starter is free for 14 days, no card, and you can upgrade in one click. Either way you're live in under an hour.
Built by a founder who thinks $500/mo software is overpriced. Questions? [email protected] — a human answers.